In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Why Security Work is Now Free for MSPs: Automation and Commoditization

The dominant structural shift in the cybersecurity market is the relocation of value from security work to financial consequence management, driven by insurers moving directly into the managed services...

AI Capability vs. Accountability: Who Owns the Harness?

The episode reveals a fundamental structural shift in AI deployment: the deliberate decoupling of powerful AI capabilities from accountability and human oversight. This is exemplified by incidents such as...

Closing the Gap Between Finding M365 Problems and Actually Fixing Them, with Nick Ross of Cloud Capsule

Most MSPs can already tell you which of their clients’ Microsoft 365 environments are misconfigured. The harder question is why so few get fixed — and what it takes...

IBM’s $70B Signal: AI Spend Reshuffles IT Budgets, Exposing MSP Revenue Risk

The core structural shift identified is budget reallocation within technology spending, as funds are redirected from legacy software, hardware refreshes, and higher-cost labor toward AI infrastructure, automation, and junior-level...

Vendor and Token Risk in AI: Howard Cohen Explains Shifting Economic Pressure on MSPs

The episode highlights a shift from technology selection to operational risk management in the AI landscape for MSPs. Service providers are being forced to navigate the fast-changing interplay between...

When Deadlines Disappear: CMMC and AI Policy Shifts Force MSPs to Rethink Revenue Anchors

Contemporary technology governance has shifted from rule-based regulation to a landscape defined by administrative leverage and directive-driven decisions. This dynamic is seen in both the cybersecurity and AI sectors,...

Agent Identity Gaps: Why Apple and CISA Are Redefining the Security Perimeter

The episode highlights a structural shift in cybersecurity risk, moving from a reliance on human skill as both the source of attack and defense to a landscape shaped by...

Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

The episode highlights a structural weakness in the current cybersecurity product ecosystem, where the process of certification and lab-based product validation often fails to ensure meaningful security. The episode...

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

A structural shift is occurring as employees and customers increasingly bypass sanctioned IT systems in favor of faster, unsanctioned “shadow” tools that offer comparable or “good enough” functionality with...