In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Hollie Whittles on Why Incomplete AI Governance Leaves MSPs Vulnerable to Data Liability

A growing gap between artificial intelligence (AI) adoption and effective data governance is reshaping the operational landscape for managed service providers (MSPs) and IT service providers. Industry data cited...

“Pricing Not Disclosed” Becomes a Risk as AI Screens MSPs Out of Deals

The episode centers on a structural shift driven by the falling cost of AI-assisted insight extraction and its impact on how buyers assess technology providers. Referencing companies such as...

Per-User Pricing Under Strain: Rich Freeman Explains the AI Impact for MSP Operators

The central structural shift discussed is the repricing and erosion of the MSP business model as artificial intelligence (AI) and automation impact service delivery, pricing models, and margin structures....

When AI Operates with User Credentials: Accountability Gaps at N-able and Beyond

A persistent governance gap is evident in current IT operations, as credential management and authorization checks fail to keep pace with increased automation and AI integration. This is visible...

Readiness vs Reliability: Most AI Gains in MSPs Absorbed by Existing Workloads

The core structural shift highlighted is the disconnect between service reliability gains from AI automation and readiness for strategic change among IT service providers and their clients. Reports from...

ThreatCaptain Gen 4 Unbundles Pricing: Brad Powell Explains Impact for MSP Growth Strategies

The core structural shift addressed in this episode centers on the unbundling and modularization of vendor platforms in the MSP technology market. This shift is exemplified by ThreatCaptain’s launch...

Ben Morrell on How Unified Security Platforms Shift MSP Operational Risk and Staff Needs

The episode highlights the structural shift toward platform consolidation in security services, illustrated by Coro’s unified security platform and its positioning for lean IT teams and MSPs. The mechanism...

Vendor Tiering Locks Out Small Partners: Anurag Agrawal on Allocation, Not Capability

The episode identifies a structural shift within the IT services market, highlighting a bifurcation between two distinct economic models in the channel: the advisory economy, paid upfront for transformation...

AI Watermarks and the End of Document Trust

The dominant structural shift explored is the erosion of document-based differentiation for MSPs and IT service providers, driven by advances in generative AI, regulatory mandates, and automation of AI...