In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Usage-Based AI Pricing: Why MSPs Must Own Consumption Records Before Renewals

Vendors are shifting to usage-based billing for enterprise AI tools, creating information and contract risk as consumption and related costs become less predictable for buyers. Microsoft’s change to Microsoft...

Brian J. Weiss: TechStack, Tenant Control, and Redefining PSA Ownership for MSPs

The episode highlights a structural shift toward MSPs considering custom-built operational core systems on enterprise platforms, rather than relying purely on traditional packaged PSA (Professional Services Automation) vendors. This...

Insightful and Workflow Analytics: Measuring Activity vs. Actual Value for MSPs

The episode highlights a structural gap between projected AI-driven revenue in the channel and the concrete operational changes needed to capture measurable ROI. Industry surveys from Informa MSP 501,...

Ryan Morris on Why Vendor Growth Depends on Active, Profitable Partners—Not Just Big Numbers

The primary structural shift examined is the move from vendor emphasis on quantity of partner recruitment toward a more nuanced focus on partner program health, accountability, and mutual business...

Default Security Choices Leave MSPs Exposed as AI Bots Blend With Legitimate Users

A key structural shift identified is the growing governance gap created by AI agents that evade traditional detection and accountability measures. This challenge is exemplified by Meta’s Muse and...

Measuring False Guidance: The Untracked Risk in AI-Driven Ticket Resolution

The episode highlights a structural shift toward operational reliance on AI agents as service staff rather than support tools, raising new questions about skill degradation, checking mechanisms, and accountability...

AI-Driven vCISO Platforms Create Pricing and Liability Shifts for MSPs—David Primor of Cynomi

The primary structural mechanism examined concerns the shift in cybersecurity operations for MSPs driven by increased automation and AI-powered platforms, specifically as evidenced by Cynomi’s virtual CISO (vCISO) solutions....

Why Aurora AI Agents Only Reduce Ticket Load When Built on Accurate Network Data — Steve Petryschuk

The structural mechanism highlighted in this episode is the gap between optimism for artificial intelligence (AI) in IT operations and the actual integration of AI as a core operational...

AI Margins and MSP Growth: Dr. Gleb Tsipursky on Passing Savings vs. Competing Away Profit

The ongoing adoption of AI in managed services is exerting downward pressure on service margins and changing how value is delivered and retained. According to discussion with Dr. Gleb...