In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Silent Disqualification Risks Rise as UK Platforms and US Buyers Automate MSP Selection

The episode reveals a structural shift toward eligibility thresholds and silent disqualification in the managed services sector, driven primarily by large vendors and regulatory buyers. Companies now establish non-negotiable numerical thresholds—such as cloud revenue minimums or cryptography certifications—as criteria that MSPs must meet to maintain channel access or bid eligibility. Key organizations shaping these dynamics include Microsoft, which has reduced its global distributor base by two-thirds, and regulatory buyers who increasingly rely on FIPS 140-3 cryptography validation as a procurement gate.

Sharon Florentine on Why Most SMBs Deploy AI Without Budgets or Governance

The episode highlights a pronounced governance gap in how small and mid-sized businesses (SMBs) are adopting artificial intelligence (AI) tools and services. New research from GTIA, discussed by Sharon Florentine, identifies that while AI use has become nearly universal among SMB end customers of IT service providers, most lack formal policies, leadership, and budgeting structure around their deployment of AI. This reflects a foundational misalignment between AI adoption rates and organizational preparedness.

DMARC Adoption Exposes Organizational Gaps: Controls Exist but Go Unused

In this episode, it is focused on the accelerating pace of cybersecurity threats and defenses, with both attackers and defenders now leveraging similar AI-driven tools. A key theme that emerged was the diminishing gap between identifying a vulnerability and its potential exploitation, raising the stakes for IT service providers and MSPs who must respond more quickly than ever before. The discussion explored major incidents, including rapid-response ransomware attacks and emerging vulnerabilities in widely used remote access tools, where patches are not immediately available. The core issue examined is not technological capability, but the operational bottlenecks—change controls, maintenance windows, and client approvals—that determine how fast corrective action can actually be taken. This episode challenges listeners to reconsider decision-making authority and emergency response procedures, as traditional approval processes may no longer align with the speed of modern threats.

Slide’s Flexible Contracts: Balancing Client Retention and Revenue Risk – Carlson Choi

A central structural shift discussed is the growing pressure on margins and operational risk, driven by the competing models of vendor platform integration versus modular, best-in-breed solutions for managed service providers. Slide, a backup and disaster recovery vendor with roughly 1,000 partners, serves as an example of a company resisting long-term, bundled contracts and instead favoring a highly flexible, monthly engagement model. This approach reflects a broader industry debate over contract structure, integration depth, and the risk of vendor dependency.

Syncro’s AI Shift: How Model Costs and Adoption Create New Separation Among MSPs

The episode details a structural shift toward increased automation and integration of AI layers within managed services platforms, raising questions of risk management, transparency, and economic models. Syncro’s integration with Anthropic’s AI, positioned as a native connector in the Anthropic ecosystem, exemplifies how platform providers are embedding AI to automate routine technical work and streamline technician workflows.

Accountability Shifts to Deployers as EU Sets Timelines for AI and Security Incidents

A structural shift in regulatory accountability now places incident notification and liability directly on the operators or deployers of AI-powered and software tools, rather than on technology vendors or...

Greg Jones: How Vendor Policy Shifts and AI Automation Are Changing MSP Growth Strategy

The episode highlights a structural shift in the MSP sector characterized by consolidation at the top and fragmentation at the low end, driven by a rise in niche MSPs...

Adoption, Not Hardware: Voya Financial Shows AI Value Comes From Training, Not Tools

A disconnect between technical capability and end-user adoption is driving current decision-making in AI and infrastructure among managed service providers and IT leaders. While companies like Broadcom, Perplexity, Apple,...

AI Results in Service Agreements: Why Providers Hold Uncovered Liability

A structural transfer of liability and risk is reshaping industry engagement models, with outcome-based contracting increasing across service agreements. This shift is being driven by buyer demands for accountability...