In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Microsoft and AWS Shift MSPs Toward Metered AI Pricing and Governance Exposure

The core structural shift identified is the reconfiguration of managed service pricing and accountability due to the integration of AI and platform metering into standard IT offerings. Large vendors—including...

Microsoft and Federal Agencies Shift Security from Best Effort to Verified Service Operation

The core structural shift highlighted is the movement of security for Managed Service Providers (MSPs) from best-effort practices to a regulated, continuously verified service operation. This change is being...

AI Automation Shifts MSPs from Per-Seat Pricing to Variable, Metered Cost Models

The dominant structural shift outlined in the episode is the destabilization of the classic per-seat MSP bundle caused by the rise of agentic AI and token-based, metered automation platforms....

OpenAI and Deepseek Drive AI Costs Up, Forcing MSPs to Rethink Pricing Models

The structural mechanism driving current changes for MSPs is a shift from seat-based software revenue toward variable, usage-based AI consumption, resulting in pronounced margin pressure and operational complexity. This...

AI Moves to Metered Utility: Microsoft, Cisco, and the Demand for Explicit Governance

The episode identifies a structural shift from AI as a discrete feature to AI as an ongoing operational system, emphasizing the growing burden of governance, accountability, and consumption oversight...

Data Gaps, Not Hype, Block Productive AI for MSPs: Insights from Dr. Fern Halper

The episode reveals a persistent and widening governance gap as organizations rush to implement AI without adequate data foundations or operational controls. According to observations from Dr. Fern Halper,...

AI Adoption Hinges on Trust, Not Features: MSPs Must Deliver Governance and Accountability

The dominant mechanism discussed is a shift from a focus on AI capability to trust and governance as the deciding factors in AI adoption for managed service providers and...

Thrive Acquisitions Reshape MSP Operator Choices

A dominant structural mechanism revealed in this episode is the consolidation of the MSP market through private equity-backed acquisitions, which is reshaping operational complexity and ownership models for mid-sized...

Insurance Mandates and AI Regulation Shift MSPs from Tool Support to Proof and Liability Management

The dominant structural shift discussed in the episode is the movement from tools-based differentiation to a market defined by proof and liability. This shift is driven by the rising...