In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Jay McBain on How Microsoft’s AI Billing Passes Risk and Liability to MSPs

The episode examines a structural shift in the MSP business model driven by the introduction of AI-linked consumption-based pricing layered on top of traditional per-seat fees. This emerging mechanism,...

Vendor Outcomes, Warranties, and the Shift from Risk Manager to Delivery Arm for MSPs

Outcome-based managed security and attached vendor warranties are driving a new form of coverage-based vendor lock-in for MSPs and IT service providers. Vendors such as Intezer and SPECTRA are...

AI as Production Workload Makes Spend Limits and Logging Mandatory for MSPs

A fundamental structural shift underway is the movement of AI from isolated features to operationalized, production-level workloads in MSP tooling and client environments. This transition is not primarily about...

Forced Arbitration in Tech Contracts: Brendan Ballou on Vendor Accountability Risks

Forced arbitration clauses have become embedded as a dominant mechanism in technology vendor contracts, shifting legal risk and accountability away from large vendors and reducing recourse options for managed...

Governance, Not Enablement: Why Agentic AI Demands New MSP Service Models

The structural shift highlighted in this episode is a move from simple AI enablement to a managed service model centered on agent governance, enforcement, and workflow automation within IT...

AI Liability and Data Risk Shifts: Veeam’s Platform Pivot and Rich Freeman on MSP Readiness

The episode reveals a growing governance gap as the central structural shift in the IT services sector, driven by accelerated AI adoption and increasing automation. Companies such as OpenAI,...

Structured Vendor Programs Increase Operational Load for MSPs

The dominant structural shift highlighted is the increasing systematization and formalization of vendor-to-MSP growth channels, where vendors now dictate partner engagement through structured programs, marketplaces, and packaged offers. According...

AI Governance Hurdles in Defense: Jason Tierney Examines CMMC Barriers for MSPs

The episode details a tightening regulatory environment driven by new enforcement timelines for Cybersecurity Maturity Model Certification (CMMC), altering how MSPs and IT service providers are expected to deliver...

Google Redesigns Search: Automation Control Emerges as Core MSP Responsibility

The structural shift outlined in this episode is the rapid evolution of search and productivity interfaces from static query tools to agentic platforms capable of autonomous action, oversight, and...