In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering ‘Why Do We Care?’, channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

The podcast is hosted by Dave Sobel, a leading expert in the delivery of technology services with broad experience in both technology and business.    He owned and operated an IT Solution Provider and MSP for over a decade, both acquiring other organizations and eventually being acquired.  This firm was a winner of multiple awards, including Kaseya’s Cutting Edge and ConnectWise’s Best New Idea, as well as being a finalist for Microsoft’s Worldwide Partner of the Year in the Small Business Specialist category.    After his MSP experience, he worked for multiple vendors at such companies as Level Platforms, GFI, LogicNow, and Solarwinds, leading community, event, marketing, and product strategies, as well as several M&A activities.

He was named a CRN Channel Chief multiple times, to the CRN UK A-List, as a Channel Futures Circle of Excellence winner, to Channel Pro’s 20/20 Visionaries, and has been an MSPmentor 250 member for multiple years  Dave has been recognized as one of the top virtualization experts globally as a Microsoft MVP for Virtualization. and author of “Virtualization: Defined.  A Primer for the SMB Consultant.” Dave has served on the executive council for Managed Services and Emerging Technologies, the Vendor Advisory Council, as founding Chair for the Mobility Community for CompTIA.

News and commentary delivered daily from experience.


All Episodes

Why Remediation Capacity, Not Detection, Now Defines MSP Accountability

The episode identifies a structural shift in the MSP business model: security is no longer a discrete service or line item but has become the organizing principle for operations...

AI Monetization Remains Out of Reach for Most MSPs, Say GTIA’s Carolyn April and CompTIA’s Seth Robinson

The central structural shift examined is the widening disconnect between the vendor-driven narrative of rapid AI monetization and the operational reality faced by MSPs, as exposed by recent research...

AI Governance Moves Center Stage: Why Audits and Policy Now Define MSP Risk

The episode identifies a structural shift in the evaluation and deployment of AI within organizations: decision-making is now driven by governance, control, and auditability rather than by features or...

AI Deployment Exposes Workflow Gaps—MSPs Face Increased Liability and Coordination Demands

Automation and AI are shifting the pricing and accountability models for managed service providers, with risk increasingly centered on governance, workflow coherence, and outcome measurement rather than tool deployment....

Richard Luna: MSPs Risk Margin Erosion by Relying on Rented Stacks and App Reselling

The episode exposes a structural shift in the MSP sector toward increased commoditization and infrastructure dependence, with an industry trend favoring outsourced, app-focused service delivery over internal technical depth....

AI Moves MSPs From Tool Support to Operational Liability as Hybrid Platforms Expand

The episode highlights the increased operational complexity and governance burden resulting from the fragmented adoption of AI and hybrid, multi-platform environments in IT service delivery. Companies such as Proton...

AI Agents Shift MSP Accountability: Howard Cohen on Liability Beyond IT Infrastructure

The episode highlights a structural shift from MSPs managing infrastructure to supplying, designing, and maintaining AI-driven agents, raising new questions of accountability and operational risk. As AI agents evolve...

Control Layer Becomes Essential: Clients Trust AI Outputs Less, MSPs Must Provide Audit Trails

The dominant structural shift highlighted is the movement of value from AI-driven features to the ownership and governance of the control plane—specifically, entities that set boundaries, maintain proof, and...

Why Stack Complexity, Not Automation, Drives MSP Margin Volatility

Margin volatility driven by operational complexity and governance gaps is reshaping the economic landscape for MSPs and IT service providers. Evidence shows that the effectiveness of automation now depends...