In the podcast episode, Joe Vezzani, the CEO and co-founder of Lunar Crush, delves into the evolving role of influencers in the buyer’s journey, particularly emphasizing their impact on B2B markets. Vezzani points out how influencers, ranging from subject matter experts to anonymous creators, are now collaborating in teams and engaging with businesses in more informal ways, such as through direct messages on platforms like X. This shift signifies a significant change in the creator economy, where influencers have transitioned from individuals to integral parts of businesses’ marketing strategies.

Organizations like Scale Computing are taking advantage of market disruptions caused by changes in VMware’s subscription pricing model. In this episode, we discuss how Broadcom’s alterations to VMware’s subscription pricing model have prompted many customers to explore alternative platforms. This shift in customer sentiment has opened up an opportunity for companies like Scale Computing to…

In this episode of “The Business of Tech,” we cover the FCC’s decision to restore net neutrality, reclassifying broadband as an essential service. The episode also discusses AI’s impact on workplace productivity and Microsoft’s efforts to rebuild trust amid security breaches. Maryland and Nebraska passing consumer data privacy laws are also mentioned.

In this episode of the Business of Tech podcast, three key updates are highlighted: the FTC’s decision to ban non-compete agreements, Apple’s adjustments to its Vision Pro headset forecast, and Veeam’s cybersecurity enhancement through acquiring Coveware.

In this episode, we delve into the latest tech news, including a record low in ransomware payment rates, challenges with email authentication tools, and a new scam alert involving fake podcast invitations. ConnectWise and Microsoft also team up to enhance cybersecurity with new integrations. The episode wraps up with news on the U.S. Department of State imposing visa restrictions on individuals involved in commercial spyware targeting various groups.

In this episode of the Business of Tech podcast, Dave Sobel discusses the latest developments in the tech industry. Highlights include a study showing that 92% of Windows machines in large organizations are not AI ready, calls for increased funding for AI safety oversight, and the introduction of advanced work analytics by Produce 8 to enhance MSP operations. Additionally, Google partners with the National Guard to improve disaster response with AI. Meta’s release of the Llama 3 large language model for MetaAI, touted as the most intelligent AI assistant, is also covered, with plans to expand its capabilities in the future.

The managed services market in the U.S. is a dominant force globally, as reported by IDC. Accounting for over 45% of the global contract value in the managed services sector, the U.S. outperforms regions like Western Europe. This underscores the strong presence and significant contribution of U.S.-based managed service providers. The data also indicates a…

In this bonus episode of The Business of Tech, Rodrigo Loureiro discusses the state of play in cybersecurity. He highlights that many organizations are still falling short in basic cybersecurity hygiene, which he views as a significant failure. Loureiro emphasizes the importance of human expertise alongside technology to effectively protect small businesses. If you want to learn more about cybersecurity and how AI is transforming responses, tune in to this insightful episode!

On this episode of the Business with Tech Lounge, Dave Sobel explores the intersection of AI and healthcare, discusses the arrival of the holodeck infused with AI, and delves into frameworks and policies with John Gillum. The show previews an upcoming interview on cybersecurity and addresses questions and comments from listeners. The episode highlights Auvik’s IT Trends 2024 Industry Report, emphasizing the persistent shortage of skilled workers in IT and the increased investment in automation and outsourcing to meet industry needs. With a focus on AI and ML tools, the episode showcases the growing trend of IT professionals investing in automation technologies.