Podcast: Business of Tech

Each day, the flood of technology news hits. In an industry that always changes, those who deliver technology services need to focus on the information that matters to them. The Business of Tech podcast focuses on the news you need to know. Covering both the story and why it matters to the way services are created and delivered, channel veteran Dave Sobel brings you up to speed and gives you resources to go deeper. With insights and analysis, this five minute podcast focuses on the knowledge you need to be effective, profitable, and relevant.

Vendor and Token Risk in AI: Howard Cohen Explains Shifting Economic Pressure on MSPs

The episode highlights a shift from technology selection to operational risk management in the AI landscape for MSPs. Service providers are being forced to navigate the fast-changing interplay between AI models, the harness software that mediates their deployment, and the financial realities of consumption-based billing. The rapid proliferation of open-source and open-weight AI models, alongside…

Read More

When Deadlines Disappear: CMMC and AI Policy Shifts Force MSPs to Rethink Revenue Anchors

Contemporary technology governance has shifted from rule-based regulation to a landscape defined by administrative leverage and directive-driven decisions. This dynamic is seen in both the cybersecurity and AI sectors, where agencies such as the U.S. Department of Defense and companies including OpenAI and Anthropic navigate obligations and approvals through administrative action rather than statutory change….

Read More

Agent Identity Gaps: Why Apple and CISA Are Redefining the Security Perimeter

The episode highlights a structural shift in cybersecurity risk, moving from a reliance on human skill as both the source of attack and defense to a landscape shaped by autonomous AI agents acting as privileged entities inside client environments. This pivot is illustrated by Sysdig’s discovery of an agentic ransomware attack (“Jade Puffer”) where AI…

Read More

Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

The episode highlights a structural weakness in the current cybersecurity product ecosystem, where the process of certification and lab-based product validation often fails to ensure meaningful security. The episode focuses specifically on how regulatory and certification frameworks—such as those linked to device and software security—are largely decoupled from true technical evaluation, enabling both vendors and…

Read More

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

A structural shift is occurring as employees and customers increasingly bypass sanctioned IT systems in favor of faster, unsanctioned “shadow” tools that offer comparable or “good enough” functionality with less friction. This shift is highlighted through evidence from Gartner, SparkToro, Microsoft, and reports from Altran Digital Business, which collectively show sanctioned internal and customer-facing systems…

Read More

Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts

The dominant structural shift examined is the erosion of channel-driven value creation in AI offerings, marked by the rapid commoditization of resold AI technologies and a pivot toward consumption-based pricing models. Microsoft Copilot is cited as the most commonly resold AI product by MSPs, with market data showing that 84% of productized AI services among…

Read More

AI Drives Small Business Buyers to Self-Serve as Most MSPs Stay Silent

The core structural shift affecting MSPs and IT service providers is a market bifurcation, where the traditional middle-ground offering—an undifferentiated blend of hardware and support—no longer matches client buying behavior. Dave Sobel referenced research from Techisle, which underscores a split between buyers seeking high-touch, managed outcomes and those opting for low-cost, self-serve technology tools. This…

Read More

AI Agents Undermine Seat-Based SaaS: Microsoft and OpenAI Pivot to Services

The episode identifies a structural decoupling of software value from licensing units, driven by the rise of agentic AI platforms that automate tasks previously executed by human users within applications. This shift is evidenced by vendors realigning away from per-seat software economics toward service and outcome-based models. Companies such as Microsoft, Amazon, and OpenAI are…

Read More

Why Unmanaged Access Is Increasing MSP Liability: Access Governance Gaps with Kyle Bove

The dominant structural mechanism explored in this episode centers on governance gaps in access management and the resulting liability transfer to MSPs. The discussion highlights how fragmented identity stacks, unmanaged access, and reliance on manual tracking expose MSPs to growing contractual, operational, and legal risk. Companies and technologies referenced include Microsoft 365, Google Workspace, Okta,…

Read More

Why PAX8’s Managed Intelligence Push Raises the Bar for MSPs — with Rich Freeman

The episode examines the ongoing shift in the IT services market from traditional managed services to “managed intelligence,” as vendors like PAX8 and ConnectWise attempt to reposition their offerings around artificial intelligence (AI). This structural change introduces increased operational complexity for MSPs who are being urged to adopt new AI-driven models, while facing evolving expectations…

Read More