Newsletter June 29 2020

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From The Microphone

Welcome to the MSP Radio newsletter, catching you up on some stories you might have missed!   

 
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You May Have Missed... 

Lessons on Strategy from Gaming

From Monday, June 22nd's episode:  In an announcement today, Microsoft is shutting down its Mixer service for gamers, and moving those customers to Facebook Gaming.

Why do we care?

Ok, you’re probably wondering why you care about gaming.   It’s not about the gaming, it’s about where they moves things.
 
Mixer never took off, and they couldn’t compete with Twitch or YouTube gaming.. which are owned by amazon and google, respectively.  Thus, you can’t hand your community over to those players, because you’ll empower AWS or Google Cloud.   Thus, Facebook is better.
 
And, if you’re looking to the future of gaming with xCloud, you also can’t hand those to AWS and Google, who Microsoft thinks are competitors in cloud, much more than Sony.  They’ve said as much.
 
So while the move is about gaming, you can see their view of the strategic landscape.  They care about taking on Google and Amazon, and Facebook is a better ally here.
 
That’s the insight to walk away with.  

Three Moves for a Channel Program right now

Patreon members voted on this question -- "if I was a channel chief, what would I do right now?" One thing to would stop, and how to redeploy the role with three areas of interest.
An Intriguing Move

From Tuesday, June 23rd's episode: Today is platform day, as Huntress Labs has launched their new platform approach, and launched two new services.  Ransomware Canaries, for indicident detection, and External Recon for detection fo attacks against RDP pors and other external surfaces.  Both are available at no additional cost. 
 
Of note, from MSSP Alert, quote “During its recent round of funding, Huntress showed investors how it planned to scale its security platform with one-time R&D costs that add more and more value to the overall system. All the financial math checked out and now the security company is charging ahead with the platform build-out.”

Why do we care?

I don’t much care about product launches as a general rule, nor funding rounds.
 
But I want to examine that statement from Huntress.     One time R&D investment to add to the overall system, and now building out a platform.
 
Referencing my editorial on capital investments, I focus on the fact that an R&D investment is required in order to build new things, and that’s what Huntress says it has done. 
 
Thus, we care to watch how this develops.  If the company is now able to roll out new features and functions within the platform at a rapid rate, you’ll see that the statement bears fruit, and the coming execution matters. 
 
I’m not entirely surprised a founder driven company might take this approach – now let’s see if the investors are rewarded by this coming to fruition.  
Ready for Frankenframework?

From Thursday June 25th's episode: ConnectWise announced the MSP+ Cybsersecurity Framework and the IT Nation Secure security offerings to help MSPs.   The framework consists of guidance from NIST, CIS 20, UK Cyber Essentials, and Australia’s Essential Eight.

Why do we care?

Let’s try that again.
 
ConnectWise announced yet another boring derivative cybersecurity framework.
 
We don’t need another framework.  Just apply the one we have.
 
Seriously, why would you use a framework that is a compilation of other frameworks when you can just use the source framework, based on that extensive expertise?  Is ConnectWise better than NIST?   UK Cyber office?
 
And why wouldn’t I use the one for my region rather than some Frankenframework pulled their favorite bits.

I’ll pass, thank you, and I’ll recommend others do the same.   Go to the source – or find someone implementing the source framework specifically.

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