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Welcome to the MSP Radio newsletter, catching you up on some stories you might have missed!
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Reaction to the 2020 Global State of the Market Report
From Thursday, June 18th's episode: Let’s kick off with what is clearly catnip for me, a research report! Datto has released their Global State of the Market report for 2020.
Here’s the highlights:
- Prior to the COVID-19 pandemic, MSPs were expected to grow by 17%. After the start of the pandemic, 40% of MSPs expect to reduce their growth projection by at least 10%.
- Nearly 40% of MSPs reported annual revenue of $2.5 million
- Over the past three years, 22% of MSPs reported that their total revenue per year grew by up to 5%, and 24% of MSPs reported growth of up to 10%. Thus: SMB customers increasingly depend on MSPs for their IT services, Datto says.
- The survey found that 57% of MSPs expect the use of on-premises servers for critical applications to decline over the next three years.
Why do we care?
Of course Datto claimed there are still growth opportunities. There’s a lot of optimism in every quote I’ve read related to this. Been there, don’t care. I wouldn’t expect someone there to sound any alarm bells. It’s bad for investors. And, remember… they just laid some people off.
My reactions.
43% of MSPs are not saying that there will be a decline in the use of on-premise servers. My educated guess – these will align to the 25% of the market that Forrester thinks will go out of business. Please, Don’t be in that group.
Given that there is a general, non-data driven optimism, to see 40% of MSPs reducing projections by at LEAST 10% should tell you something. Note my guidance has been to build projections assuming a 30% reduction in order to endure the coming turbulence. I’d offer that this 40% will be in the group who perform the best going forward.
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This Video is the Complete and Total Answer to your sales and marketing questions
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The answer is so simple, but not what you think.
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Channel Relationships: What Matters
From Wednesday, June 17th's episode: Kaspersky has some new research out.
- 65% of resellers and distis wish their relationships with vendors were stronger.
- 69% are looking for more personal interaction with their account managers.
- 56% felt isolated if they heard nothing from their vendors
- 65% of respondents find it increasingly difficult to build relationships with vendors.
Why do we care?
Look, I’m going to be somewhat cavalier here. Of course the numbers say this. I’ll observe a couple of just basic items.
- How easy is it to actually find who your rep is?
- Are they in any way motivated to talk to a partner that isn’t metriced around adding revenue.. but that is metriced?
- How many emails do you send to your partners promoting something you care about and spinning it?
People don’t like to be sold to… but they sure do like to buy. Make it easy to buy.
And the other thing that was completely left out – they want you to build things. R&D matters, folks. Relationships keep things together when times are bad, but building stuff makes times good.
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How technology words matter
From Tuesday June 16th's episode: Further discussion of the IT Glue research reported on Monday's episode.
Around half (51%) of MSPs saw monthly revenue decreases as a result of the coronavirus pandemic. Additionally, more than a quarter (29%) of MSPs saw their accounts receivable increase, showing more clients could not meet contract deadlines to pay for services.
The survey also showed that optimism has not diminished, and most respondents expect a quick recovery from the economic hit in the second quarter.
Meanwhile, data from Synergy Research group indicates that the data center market has lost momentum due to the pandemic. Hardware spending in the enterprise space declined sharply, while public cloud spending increased.
Why do we care?
Look, I think those respondents are crazy. I’m also ignoring the statements coming from IT glue about the research – it’s the usual vendor optimism garbage.
That optimism has no data. Here’s what the data tells me. We’re looking at surge in cases in the fall, we have a significant number of workers who have delayed payments on houses, cars, and credit cards until the fall, and we significant unemployment. We see from the data that customers are already feeling the impact, and here that data says revenues are down, and the delays have started.
Don’t cite the stock market- - that’ firmly divorced from the general economy.
You know that meme, of the dog sitting in the fire saying “It’s Fine.”. Don’t be that dog. Repetition does not spoil the prayer – Planning for the worst and hoping for the best is not a bad thing, and all of the data clearly says rough times ahead.
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