I recently spotted what I considered an odd hashtag on LinkedIn — #savethechannel<\/p>\n
The channel is an interestingly overloaded phrase. It\u2019s used to refer to the indirect sales path for technology, which takes technology and the resulting services delivered not from the vendor themselves through sellers to those end customers. There\u2019s a lot of pieces in that \u201cchannel\u201d \u2013 the vendors, the distributors, and the services companies, and even within three. There\u2019s the channel chief \u2013 a vendor employee \u2013 and the channel team, which are sales or marketing staff who deal with partners\u2026 who are also the channel.<\/p>\n
Let’s dive into the different channels, why the confusion matters, and why ecosystems are the future.<\/p>\n","protected":false},"excerpt":{"rendered":"
I recently spotted what I considered an odd hashtag on LinkedIn — #savethechannel The channel is an interestingly overloaded phrase. It\u2019s used to refer to the indirect sales path for technology, which takes technology and the resulting services…<\/p>\n","protected":false},"author":1,"featured_media":1160,"menu_order":0,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"https:\/\/chtbl.com\/track\/G48E51\/pdcn.co\/e\/traffic.libsyn.com\/secure\/mspradio\/10-18-2020BOT_Bonus_Episode_-_10720_3.44_PM.mp3","cover_image":"","cover_image_id":"","duration":"07:58","filesize":"10.94M","date_recorded":"","explicit":"","block":"","filesize_raw":""},"tags":[],"series":[137],"episode_featured_image":"https:\/\/mspradio.com\/wp-content\/uploads\/2019\/10\/The_Business_of_Tech_14001400.jpg","episode_player_image":"https:\/\/mspradio.com\/wp-content\/uploads\/2021\/09\/1400\u04451400.jpg","download_link":"https:\/\/mspradio.com\/podcast-download\/3645\/channel-is-an-overloaded-term-why-the-confusion-matters.mp3","player_link":"https:\/\/mspradio.com\/podcast-player\/3645\/channel-is-an-overloaded-term-why-the-confusion-matters.mp3","audio_player":"\n