Navigating Price Sensitivity, AI Advancements, and AI Responsibility in IT Services

The episode highlights the growing price sensitivity among consumers, leading businesses to lower prices and focus on providing value to customers. IT leaders are facing an increase in high-priority digital incidents, impacting customer trust and revenue streams. Medium-sized enterprises are turning to IT resellers for strategic advice on embracing digital services and AI to stay competitive in the market.

The episode also delves into the challenges posed by labor scarcity in the economy of the 2020s, with implications for corporate strategy and growth. Businesses are urged to find ways to maintain output with fewer workers amidst persistent labor shortages. The discussion emphasizes the importance of automating incident response and work processes to reduce costs and improve productivity. Retention of employees is highlighted as crucial, with a focus on enhancing job satisfaction to reduce churn and expenses.

OpenAI’s success in generating revenue from chatbots surpassing Microsoft’s earnings is explored, shedding light on the competitive landscape in the AI market. The episode also touches on Google Translate’s significant expansion of language support using AI technology, showcasing the practical outcomes of AI advancements. Insights from a Gartner poll on AI leadership within organizations underscore the importance of assigning responsibility for AI initiatives to drive value and address multidisciplinary challenges effectively.

In conclusion, the episode emphasizes the value of core IT services in providing guidance and support to customers navigating the evolving tech landscape. The discussion underscores the need for businesses to focus on driving revenue with IT, automating work processes, and enhancing employee satisfaction to mitigate the impact of labor shortages. The evolving role of AI in business operations and the importance of strategic AI leadership are highlighted as key factors for success in the rapidly changing tech industry.


Three things to know today

00:00 Navigating Price Sensitivity: The Value of IT Services in Cost-Conscious Markets

05:00 Expanding Global Reach: Google Translate Adds 110 Languages Using AI

07:48 Why Assigning AI Responsibility Matters: Insights from Gartner’s Poll



Supported by:



All our Sponsors:

Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech:

Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on

Support the show on Patreon:

Want our stuff? Cool Merch? Wear “Why Do We Care?” – Visit

Follow us on:







Liked it? Take a second to support Dave Sobel on Patreon!
Become a patron at Patreon!