My guest today is Miguel Sanchez with Mass Ideation. I think that augmented reality and mixed reality are going to have a massive influence on how brands market their ideas and products. Why simply have a glossy photo with some cool print, when you can have a mini-movie built into your advertisement. Miguel’s company is leading the way in the industry helping companies use leading-edge technologies to create a more memorable and engaging experience in their marketing work. This market is evolving fast with all the big names getting behind AR after the success of Pokemon GO. I hope you enjoy my conversation with Miguel.
